Sunday, April 26, 2015

Hey everyone this is my seventeenth IEOR 190G Blog Post.

This time I will be discussing this week's guest speaker, Efrat Kasznik of Foresight Valuation Group's lecture.

She touched on three main points:

  •  First she gave a n IP Marketplace Overview. The main points were the following:
    • there is a change from 17% in 1975 to 80% of the S&P 500 Market Value being intangible assets in 2010.
    • now 250k patents go into the design and making of a smartphone
    • there are multi-billion dollar deals involving IP
    • however the USPTO has a huge Backlog and pendency increase
    • Sharp increase in troll litigation since 2010 -- mostly litigate against startups which has changed the whole dynamic of the marketplace.
  • Next she suggested a few IP Strategies for Growth 
    • entities can now use this marketplace to their advantage by building an IP Portfolio to increase their valuation.
    • this takes advantage of the later stages of IP's life cycle: i.e. the portfolio's monetization and its liquidation.
    • nowadays in emerging markets less patents are being granted even if we have the highest number of applications ever
    • mature markets are filing less patents and more patents are filed and granted in a bubble market
    • this is due to "white space" analysis or looking at how much of an industry's space of intellectual property 
  • Lastly she provided some recommendations motivated by a few IP Case Studies. A few were as follows:
    • Support future products: failure to patent innovative research can mean huge prospective losses.
    • "Design around" existing patents to avoid damages.
That's all from me for this blog post and stay tuned for my next post presenting some relevant research. As always feel free to watch the video below for a discussion on the above!


3 comments:

  1. Nice job summarizing Kasznik's lecture. Using the bold text is actually really effective here in highlighting key metrics that characterize her lecture. I feel like I should have done that more hahah. As a small suggestion, maybe discussing your views on whether she characterized the market well etc. would be useful. Nice job though. Thanks!

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    1. Hey Nate,

      I agree with you that the bolding of his text allows for an easier idea of what he feels is important from Kasnik's lecture. I feel like in some ways he did explain whether the market was characterized well by critiquing Kasnik's interpretation of "whitespace" by pointing out that it did not include the case where the market without patents may actually be a market that does not have a lot of potential as opposed to a market that has not yet been discovered with a lot of potential.

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  2. Oliviero I think you do a great job summarizing Kaznik's lecture in a very organized way. I think you hit the main key points from the presentation, and you provided information that was pertinent to the class' learning environment. Good post and great overall job!

    cheers

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