This time I will be discussing some research I did following our guest lecturer's talk last Monday.
Something that I wanted to look a little deeper into was the "white space analysis" that Ms. Kasznik spoke of when suggesting a few strategies for IP growth.
Following some research, I found that not everyone agrees with whitespace analysis helping being the right way to guide innovation attempts, even if it should be a necessary part of the process.
First of all, when applied to the patent world, the term “whitespace” means an analysis method that identifies the lack of patents in a particular technology area as a leader for innovation decision-making.
There is no doubt that Patent "whitespace analysis" is important aspect of any innovation assessment. This is due to the fact that if a company is introducing a new product or technology, it needs to know at an early stage whether it can own the fruits of its innovation efforts, and whether it might be sued for infringement.
However this should not drive the innovation process! Relying on patent whitespace analysis to determine innovation strategy is akin to making a decision on buying an investment property decision primarily on basis of the absence of other investors in the area.
That's all for now from me and I look forward to seeing you all in class on Monday.
As always feel free to watch the video below for a discussion on the above!